Target Essentials

Target Essentials/ Frequency

Creative Director: Steph Hoffman
Lead Art Director: Jen Trotter
Copywriter: Susan George
CP: Edith Ramacher

Every day Target delivers on deal-worthy prices for essential items that customers rely on for their day-to-day routines. For this YouTube ad we crafted a simple, relatable story of a family starting their day with all the products they need to get moving in the morning.