A modern approach to classic literature was needed to attract a new generation of readers. Utilizing a vibrant color palette and intertwining illustrations, these books stand out among their contemporaries, bringing out the rebellion, angst and passion that made these four books famous.
The parameters for this project were to give three random objects a common identity through package design. Since I'm always losing things I thought it would be fun to alleviate this common dilemma by selling people "replacements" in a fun DIY lost and found aesthetic.
The state of Alaska wanted a modern identity that would still capture the culture and history of their great state. Equally inspired by the totem poles of the Pacific Northwest and the beauty of their natural resources, I designed the logo mark and branding to show Alaska as an culturally rich destination.
I love experimenting with positive and negative space in illustration, playing with the eye as it tries to decipher what's there and what's hidden in plain sight.
For the Fall of 2013 MCAD will be creating a line of merchandise to be sold in their bookstore. In order to have a cohesive brand, a style guide was created to share guidelines and best practices for producing merchandise.
The identity for The Pretty Gallery draws inspiration from the city of Los Angeles, renowned for both its beauty and pollution. Merging these two disparte ideas, the identity is simultaneously beautiful and grungy.
This motion piece tells the story of Saint Diego, who according to legend, saved King Ferdinand's son from a deadly fall in 1562.
"Filmmaking isn't about the little details, It's about the big picture!"
-Ed Wood Jr.
The director Ed Wood Jr. is infamous for his cheesy special effects and lack of attention to detail. To highlight the more assuming quirks of his movie making scale models were used to promote these qualities and draw the viewer in.
Here is a selection of some of my favorite after effects projects.
