Greatfull

Creative Director: Chad Hancock
Graphic Design: Jen Trotter
Photography: Bill Phelps

Today bad food choices are easier, cheaper and more plentiful than good. That’s why NFL football player Drew Brees and his family started Greatfull.

As a new brand, Greatfull needed a packaging system that worked successfully across a wide array of products and conveyed benefits easily. The concept work below shows how we successfully achieved this ask and created a beautiful design system with longevity.