Freak Flag organics

Brand Refresh

Freak Flag Organics relaunched their brand in 2019 and brought me on to help round out their identity with a compelling photo style, iconography and website. As a growing business they wanted to ensure that each touch point conveyed energy, freshness and easy-to-use. 

To demonstrate each sauce and condiment’s attributes I created a set of icons to show at-a-glance what product benefits each jar contained. Additionally, the fun, tongue-in-cheek style of the icons further promotes the brand’s sense of humor and uniqueness.